Targeted PR, Cross-Promotion, and Knowing Your Audience

KalaynaKalayna

Today I’m going to piggyback on Faith’s PR post from yesterday.  She gave some awesome advice that those of you who recently sold your first book and think 12-18 months until release is a long time should pay extra close attention to. Trust me, when it comes to promoting your first book, the months directly around the release are going to be madness so already having templates for interviews and your website up, professional, and easy for search engines to find will make things easier during a time that has the potential to be very stressful. If you’re not yet at that stage in the game, bookmark her post and come back to it when you’ve sold.

Faith also mentioned reviewers, review sites, and bloggers. Whether you are published or not this is something you can research now without any extra work on your part–simply note what review sites [...]

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Blog in Two Parts: Deadlines, and PR for Newbies

Faith HunterFaith Hunter

Yeah, I know. No correlation in subject matter. But, I’m going for it anyway.

Part One: Manic-Deadlines Update

In case you may have forgotten, I claimed manic-insanity in my last post. Since then I’ve gotten some sleep, thank  God!) gotten some moments pain-free after my fall (I did tell you guys I’d been in pain?) and gotten most of the deadlines met. I found a publisher for the rest of the English-language rights publication of Cat Tales, negotiated that with Lucienne Diver (agent) launched Easy Pickings with Catie Murphy (in PDF only) from our websites with Paypal auto downloads. We are now ready to launch it from Kindle and Nook as a e-book. Cat Tales is out and is doing very well. {Squeeeee.}

My other NYC agent has sent out a manuscript and is awaiting replies. I’ve shopped hard and either  made or bought my Christmas presents to [...]

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PR Part 6

Faith HunterFaith Hunter

(subtitle) How to tailor the interview/PR moment.

I’ve talked for the last few sessions about the interview and its importance to any PR effort. The great thing about an interview is that (if you work it) you can twist a basic interview into all sorts of new and fantastical shapes.

When a new book comes out, I have to come up with at least 5 good interviews (and maybe as many good blogs, but this post is about interviews). If someone Googles or Bings (or whatever search engine they may be using) Faith Hunter, it should be easy for that reader to find interviews that tell them something new at every site. If they learn the same thing in every place, they’ll stop after the second try. I want them to keep digging, like a stalker on the hunt, because I want them to talk about my books, about me, [...]

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PR Success – PR Failure Part 4

Faith HunterFaith Hunter

In my last few posts of last year, I was writing about PR, and the good/bad/and ugly of book promotions.

Before I get to parties and how they can improve your career, I wanted to do a bit more on Interviews, because they are so very important. Mercy Blade, the 3rd Jane Yellowrock novel came out yesterday. There hasn’t been a lot of pub hoopla, no tours, no publisher’s promo. But there have been a lot of requests for interviews, a number of reviews (some 5 star, some 4 star and the usual rare, “I hate these books. I don’t understand them,” or “I hate these books. There’s no romance in them,” reviews.) These last I ignore. In fact I seldom read reviews at all. But I work really hard at interviews, trying to keep new info in each, tidbits tossed out that keep fans (hopefully) hunting and hoping for [...]

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When I Write *The End!!!*

Faith HunterFaith Hunter

Catie blogged yesterday about finishing a monster-sized-word-count book, and what she’ll do to rest between this one and the next one. I have joked here and on other blogs about what I’ll do when I finish Skinwalker, the first in the Jane Yellowrock series. Mostly ripping out the overgrown foliage in the front garden. And yeah, I’ll do that. But to relax and enjoy some of life, there has to be more than root-ripping.

 

Misty dances, David takes pictures and spends time with his family.  It’s been so long since I had an actual break between books that I am a bit lost.  What *will* I do? For an entire month???? Starting next Thursday…. OMG that sounds wonderful!

 

First, I am going to be part of ConCarolina with [...]

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