A Small Press Talk

In General:

On paper, the money from a small press looks just as good as the money as from a bigger press. Better even. Percentages on ebooks from big houses usually runs 25% of net. In small houses, it’s usually 50% of net. Paper copies at big houses will start your payment 8% on mass market and start at 10% of hardback cover price. Small presses (almost) universally use POD (print on demand) for books and the percentage usually starts at 10%, so no loss or gain on percentage there.

Most larger presses are beginning to ease away from printing mass market books. The MMs never made any money for the companies. Trade paperbacks have meant higher profit margins meaning more money in their pockets. Ebooks ensure fewer returns. POD trade paperbacks can be issued per order, so no losses on returns there either. Therefore, all these changes in formats […]

Continue reading A Small Press Talk

The Beginning of The End, Part 2

Last month, I talked a bit about the changes present and coming to the publishing industry: the way that mass market paperbacks (the small paperbacks) are slipping away; the way that publishing houses are moving to Trade (the large paperbacks), Hard cover, and E-books; the way that bookstores are going to buy and stock fewer books altogether. A LOT less books; the way that the decreasing amount of shelf space for new books in stores will change the publishing marketplace. Worse – the way that, with fewer large pubs, there will be fewer numbers of writers published. Worst — the way that those fewer numbers of books in houses and on bookshelves means fewer editorial staff kept on hand, fewer PR staff, and all this means more adjustments for unpublished and midlist writers.

These changes have already resulted in a huge transformation in the way readers shop for books, and […]

Continue reading The Beginning of The End, Part 2

Making the Most of Your Launch Day

Hooray! Your book is coming out! Launch day is your book’s birthday, and no one will be prouder than you. Enjoy that feeling of pride, because you’ve worked hard to create this book and bring it to readers.

Now step back and realize that the world is a very busy place, and it won’t automatically notice your book’s launch without a lot of activity on your part. (No, the hard part isn’t writing the book. The hardest part is gaining visibility in a very busy, crowded marketplace.)

Book launches are on my mind since Vendetta, the second book in the Deadly Curiosities urban fantasy series, just launched yesterday. So I thought it might be fun to pull the curtain back on what can go into a book launch, and let you pick and choose the elements you feel best suit your own circumstances.

Social media is is your biggest bullhorn […]

Continue reading Making the Most of Your Launch Day

The Daily Deal – big deal?

cover

The Black Knight Chronicles Omnibus is the Kindle Daily Deal for Science Fiction & Fantasy today. That means that you can pick up the first three complete volumes of my Black Knight Chronicles for just $1.99 on Kindle, which will likely be price-matched across other formats. If you don’t already own the book, please take a moment to click the link below and go buy it.

Thanks. So why is the Kindle Daily Deal a big deal? There are several reasons, some of which are general and one is very specific to me and my world at this point in time.

Specifically, this is very important to me because I have a new book coming out June 30th. Even more specifically, I have the fifth book in this series coming out June 30th. So my sincere hope is that the visibility of the entire series will get a boost […]

Continue reading The Daily Deal – big deal?

On images and social media

I’m by no means a graphic designer. When my first book came out in 2009 I relied on a friend to design my bookmarks, and while she’s wonderful and did a fantastic job, I was always frustrated that I had to rely on someone else. I felt like being able to do this sort of thing myself would be a useful skill. So I downloaded a trial of Photoshop thinking that maybe I could figure it out, and was immediately overwhelmed. I looked into actually taking a Photoshop class but it was absurdly expensive (and I knew that if I didn’t use what I learned regularly, I would just forget it all).

Then about two years ago, another friend told me about GIMP, a free program similar to Photoshop, and she gave me a brief overview of the basics. For a while I used it to play around, Googling for […]

Continue reading On images and social media

Self-publishing and why I chose this path — Lillian Archer

Bonjour! I am Lillian Archer, and I am tres excited to be posting on Magical Words today. Merci beaucoup to the MW team, and go buy some of their books.

My book, Prodigal Spell, is a historical fantasy set in 1790s London and the Caribbean at the height of British colonial expansion. It is the story of Julia Richmond, a London society wife, who is hiding her witchcraft from her husband, her friends, and the church. She must choose between the man she loves or a heritage she detests before a demon kills her father. It is a story about severely fractured people and relationships hiding in a historical fantasy.

 

I began my publishing journey like many others- I procured an agent, and then waited for a contract from a publishing house. Not a single house wanted to purchase the book. Several houses expressed interest, and I offered […]

Continue reading Self-publishing and why I chose this path — Lillian Archer

It’s Hip to Be Square: The Modern Merchant-Author

I feel like I entered the publishing business at a tumultuous time; and if it was not tumultuous, it was definitely on the cusp of major change. In 2002, when I had my first novel published with a small Canadian press, I was regarded “not ready for prime time” and instructed to keep my mouth shut while the adults held court on the panels at conventions. (No, not everyone was like this; but it was implied. Often.) I was also growing accustomed to shouldering the responsibility of providing my own books at events, something that many authors turned a nose up at. Whether it is at conventions or special events, some authors expect their books to be there. I remember at one event paying a visit to the bookseller’s booth in the off-chance my books were there. (My publisher could be stocked by booksellers, an advantage Dragon Moon had over […]

Continue reading It’s Hip to Be Square: The Modern Merchant-Author