Free for All: Collateral Goods

Mindy KlaskyMindy Klasky

Once upon a time, musicians used to make their money on the albums that they sold. Now, though, most musicians make their money on concerts. Some make substantial money on “collateral goods” — T-shirts, belt buckles, other physical goods sold at concerts or elsewhere. Some musicians have found it financially wise to give away their music, so that more people attend their concerts and buy their collateral goods.

And authors might be heading in the same direction…

Okay. Not exactly. While some authors give away books (or sell them at super-discounted prices), we generally do so to introduce readers to our series. We still charge for the other books in the series. For example, the first book in my Diamond Brides series, Perfect Pitch, debuted at $0.99, a $2.00 discount off its standard price. (To date, the price has not reverted.) Catching Hell, the second book, debuted at its [...]

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On the Writing Life (Nine Novels in Eight Months, or Insanity)

Mindy KlaskyMindy Klasky

Several months ago, I told folks here on Magical Words that I was going to write nine novels for publication in 2014, publishing one a month from April through December.

I lied. I’m writing nine novels for publication in 2014, publishing them all in eight months. Perfect Pitch debuted on March 31, and the ninth novel, Always Right will appear on November 4, 2014. The second Diamond Brides novel, Catching Hell, debuted on April 13. That “double dip” — two books in one month — was designed to bolster sales for the series, to let readers who liked the first one know that there’s more where that came from, and to keep them looking on the first Sunday of every month till the series ends.

I’ve talked elsewhere about how I alternate writing days and administrative-task (including household task) days. And I’ve explained my strategies for writing fast. Today, I’m [...]

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Faith Hunter — Hit Me with Your Best One

Faith HunterFaith Hunter

Hi all. This is my third week on, under the new format. It’s also both confession time and two weeks to the day that my most recent book came out (BLACK ARTS, Jan. 7th release day). Let’s start with the book.

Last Wednesday, on the 15th, (if you are doing the math, that’s eight days after release day) BLACK ARTS came in at 56 or 57 (I honestly forgot which) on the USA Today list of all books. It’s a hard list to make at any position, because every book (hardback, fiction, non-fiction, e-book, trade and massmarket paperback and maybe e-books, I’m not sure) are vying for the list all at once. Just making this list is difficult and I was delighted when I hit in the 70s two books ago. So, yes, 56 or 57 is fabulous!

More importantly, from my publisher’s bragging rights perspective, BLACK ARTS [...]

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Alethea Kontis — The Year Without A Book


On January 11th, I had a birthday. (It was wonderful and surreal, thank you!)

Less than a week earlier, my editor at Harcourt made it known to me that Book Three in the Woodcutter Sisters Series–now called Dearest–would be releasing on February 3, 2015. It seems that Houghton Mifflin Harcourt has only two publishing “seasons.” They call these seasons “Spring” and “Fall.” So when I was told that Dearest would be releasing in “Fall of 2014,” what HMH actually meant was Winter of 2015.

My deepest apologies to all the fans I’ve misled for over a year.

Sneaky stuff, this is. Very, very sneaky and mind-bending stuff. For me, the toughest thing to wrap my brain around has been the realization that between the discovery of Dearest’s release date and the books actual release, Enchanted will have been distributed to roughly 50,000 people on World Book Night, and I [...]

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Faith Hunter — Release Week

Faith HunterFaith Hunter

Hi all. This is my second week on, under the new system. If you have been away from MW this year, and this is your first time back, you are seeing something new. MW has entered a new format, one with more guest speakers and some new emphases—on readers and the business of writing and the life of being a writer, as much as on writing tips, writing toolbox, and methodology.

One of the most important parts in the life of a writer—traditionally published or self-published—is release week. Jan. 7, Tuesday of last week, was release day for BLACK ARTS.

I have to tell you, this feels weird, but I’m game. After some thought, (and two false starts) I decided to make this a post about the business of writing, as much as a PR post about release week, weaving in book blurbs and art and working with the [...]

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Getting Creative for PR

Faith HunterFaith Hunter

PR in today’s market is both easy and difficult, and yes, I am fully aware of the contradiction in terms. It’s easy, because we have access to all sorts of social media. It’s hard because there is so much social media out there that it’s difficult to stand out amidst the crowd of authors who are releasing books.

I have four (count em. Oy) four releases between Dec. 3 2013 and Jan 7. 2014. KICKING IT

(antho, co-edited with Kalayna Price) will be out first, on Dec 3. On Dec 10, the Audible release of CAT O’NINE TALES, with exclusive content will be out, and on that same day, ROC’s THE JANE YELLOWROCK COMPANION will be out, also with new content. That’s a lot of releases. You gotta see the covers, ‘cause I’m just so excited about them all!

Then, to [...]

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PR Yet Again

Faith HunterFaith Hunter

I am so very sorry that I am late! I thought I had uploaded my post but it isn’t here! Arg! And then the cable went out and has been off and on all day! The cable guy will be here later, they said… Apparently much, much later.

So here is it, very late and slightly revised.

David and I have been talking about PR and blog hops—the stay-at-home-on-your-PC-while-you-work kind. I mentioned that I had a PR team working on my blog hop for me, and I’d like to share what they did for Kicking It, the anthology edited by Kalayna Price and me. Here is the link to their site and the blog hop page:

This is not the final listing, as other people and other blogs are still signing up to be on the tour, but it gives you an idea of what we are doing. So, [...]

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