Todd Massey here with another free writing download for our readers. For those that don’t know me, I am the webmaster for Magical Words and work behind the scenes the majority of the time.
I have put my sunglasses so that I could step out of my dark cave to talk a little bit about an elusive big piece of the puzzle in the potential success of your book. The age old question…
How Do I Market My Book?
Marketing is an extremely broad subject but if you want to be a successful writer you have to do more than write a good book and hop the minefield of getting it published. You must also become a marketer. Even if you are not yet published there is no reason not to begin laying the groundwork for a massive marketing campaign, launched and run by you.
One of the most powerful marketing tools at your fingertips these days are social sites such as Facebook, Twitter, Myspace and thousands of other social sites and tools that you have never heard of or thought about as a marketing tool.
The one social site we are going to focus on today is Facebook because of the incredible reach it has. In terms of sheer numbers of people using it, Facebook has the ability to narrow your book marketing down to a specific group or niche. Plus it’s free!
This type of marketing is called, “Niche Marketing”, and is an excellent way for any person with little to no marketing skills to reach an audience. Let me give you an example of niche marketing as related to books.
You are more familiar with the terms genre and sub-genre in talking about books. This is exactly what niche marketing is all about: targeting sub-genre markets.
Books are a product that millions of people are interested in.
Fantasy books are a more select market but still very broadly based.
Urban fantasy is a good strong niche.
Urban fantasy only about vampires is a smaller niche market with a dedicated following.
Urban fantasy vampire romance has a rabid fan base.
And so on.
Facebook is a social venue that allows you to specifically target broad markets such as fantasy readers and even smaller niche markets.
If you are already on Facebook, you need to be thinking right now about how to expand your market to the people that will potentially be interested in reading your book.
If you are not on Facebook, you need to learn how to take the steps to properly set up your Facebook fan pages to help guarantee that you sell more books with less work.
Think about it. You can spend 500 dollars to travel across the country to a single convention and spend the entire weekend talking to 50 people. Or you can sit at home and make a single post to your Facebook page. Suddenly, thousands of people directly interested in reading your book get the message that they can go buy your book. Some of those thousands of people will then let thousands of other people know, and you did it all for free.
If you are trying to get published, in the process of getting published or already published you cannot afford to ignore this powerful method of social marketing your book.
Despite the fact that you live and work most of your writing days and time in a creative state, remember that you are running a business. You must treat it like one if you wish to be even mildly successful. Few people can get a publishing contract and almost nobody has success simply fall into their lap.
Here are the links again to help you with your book marketing on Facebook.
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