My thought process just now: Tuesday! It’s Tuesday! I’m supposed to blog on Tuesdays! What am I going to blog about? Ack! Ack! Ack!
This was followed by, “Duh. HOUSE OF CARDS is out today. Obviously today’s blog is about shameless self-promotion.”
Actually, I really hate that phrase. I think it came into existence because people Aren’t Supposed to make a big fuss about what they do, or something, and so in order to mitigate the horror of being uncouth enough to say, “Hey, I’m a novelist, buy my book,” we’ve assigned it this “shameless” tag that’s supposed to make it funny and therefore okay.
But I think there’s a huge difference between promotion and actual *shameless* promotion. I think a lot of what writers do to “shamelessly” self-promote isn’t especially shameless. We blog. We go to conventions. We create postcards or bookmarks or contests to announce a new book’s publication. We stop at bookstores, check for our books, offer to sign them, try to make friends with booksellers. We talk to people about what we do when we’re asked. None of that’s shameless. It’s making connections. It’s good business.
I’ve *met* people who shamelessly self-promote. The behavior that I’d call actual shameless self-promotion is not stuff I would want associated with me. There’s too much desperation when you literally can’t pass someone at a convention without having them trying to force one of their books down your throat, or when they’re expending so much energy being Personal And Boisterous And Charming that you’re exhausted by their presence. When I was younger and weaker, that kind of thing sometimes earned a pity purchase, but these days I just find a way to avoid people who are doing that.
My friends and family are very good about shamelessly promoting me, but it’s a whole different game to me when someone else is doing it. I will, in fact, shamelessly promote my friends’ books, too, but I get all kick-the-dirt shy when it comes to my own work. A lot of us do. That shameless self-promotion tag is, I think, also supposed to help make us braver so we can try to pitch our work to people.
But right now I’m brushing off the shameless and going straight for the promotion: my sixth CE Murphy novel is on the shelves today. It’s called HOUSE OF CARDS, and it’s the second in the Negotiator Trilogy, a series about Margrit Knight, a NYC lawyer who’s found the perfect man–only he’s a gargoyle, one of five hidden Old Races, and his world is beginning to overtake Margrit’s own…
Excerpts from book one, HEART OF STONE, and HOUSE OF CARDS, book two, are available here and here. The third book in the trilogy will be available in September, so you won’t even have long to wait to finish up the story.
Please go buy my book. : )