Following up on John’s post from yesterday…
Anyone who has read my posts here knows that I’m very interested in the business aspects of writing, including the care and feeding of a strategic plan. My strategic plan helps me to know when I’m on track for the career that I desire. When I try to decide whether I have resources (time, money, energy) to devote to a new idea, I can check it against my strategic plan. If the activity in question doesn’t advance the plan, then I’m much less likely to make the investment of resources. When I question whether I’m making progress and whether my career is where I want it to be, I can measure with my plan.
So, it shouldn’t surprise anyone that I’m hard at work on my 2014 strategic plan. As always, there are personal goals I want to achieve. I won’t bore you with those. But I will outline my plan’s career goals for the coming year.
My primary business goal is to increase my income by 50% over what I earned in 2013. At first glance, this multiplier seems huge. While it’s a substantial goal, it’s not as daunting as it might seem at first glance. My 2013 income was somewhat lower than my 2012 income (for reasons largely related to cash flow — I received no major contract payments from a traditional publisher in 2013 — and partly related to a softening in the self-publishing market). I believe I can overcome those weaknesses with my updated strategies.
Those strategies include:
1. Build the DIAMOND BRIDES baseball romance series. (I have two novels drafted, one outlined, and general plans for the remaining 6. The first launches on March 31, 2014; the last will launch in December 2014. I am approximately one month behind in my writing; however, I’ve scheduled nine days of writer retreats in January, to help make up for the lag.)
2. Build the MAGICAL WASHINGTON light paranormal romance series. (I published the fourth Jane Madison novel, about a librarian who discovers she’s a witch, in 2013. I intend to draft one more by the end of 2014.)
3. Procure an additional traditional publishing contract. (I have two strong contenders that will be on submission in January 2014; I have another strong middle grade story idea that I can develop later in the year, creating a synopsis of the first volume and short summaries of additional volumes.)
4. Extend non-fiction freelance work. (I have raised my hourly rates — as I do at the beginning of every year — and I have specific strategies for acquiring more freelance law-related work. This strategy is actually a “toggle” — if I land the major goals above, I will not seek to expand freelance work further than my current client base.)
5. Expand my social media presence. (I will continue to blog on my website — www.mindyklasky.com — at least three times a week. I will build my Facebook presence — https://www.facebook.com/mindy.klasky — posting status updates at least three times a day. I will build my fledgling Twitter presence — https://twitter.com/MindyKlasky — with multiple tweets a day, exploring the platform more to determine an appropriate posting schedule. At the same time, I’ll endeavor to limit distractions, streamlining my social media usage so that I can accomplish the other strategies listed above. (And yes, each of you can help me to maximize this strategy by friending and following me on those sites )
So. There’s my 2014 in a nutshell. How about you? Is/are your major writing goal(s) different from your goal(s) in the past? What major strategies are you employing to achieve those goals?