The PUSH. The Result of Hard Work and …


Years ago, a pal of mine’s sixth paperback (excellent book) was published, and a buyer at Borders/Waldenbooks read it. He fell in love with the book. He liked it so much that he ordered a ton of books and pushed that writer’s books in Borders-affiliated stores. It was the push that writer’s career needed to get off the ground and fly. Not many writers get that push. Most of us work our buns off and just hope for a chance like that — that push from behind that catapults us to the next level. When it happens it’s luck, blessing, whatever you want to call it.

There are things we can do to help that possibility along, of course. It’s called promotions. I’ve been doing a ton of PR for all the products I have coming out these next few weeks. (If you missed the releases, you can see them all from my post two weeks ago here. ) Yeah. A lot of releases, in print and in audio, and a lot of PR.

However, as it turns out, Audible is doing additional PR for me, far more than I could have expected, and I can hardly believe all the effort they are putting in. Their PR feels like that invisible hand from behind, that amazing blessing of push. And like my old friend, I had nothing to do with it at all.

This opportunity came about by the hand of my editor, Steve Feldberg, at Audible. Steve loves my work. He paired my first Jane Yellowrock book (and the succeeding books) with Khristine Hvam . That insight into choosing the performer that fit the story / character was the first step to the amazing sales of Skinwalker at Audible.

Then I took the next steps – promoting the Audible books, the print books, and writing as much I can. That included some 9 short stories I wanted to hear in audio. My agent warned me that Audible would likely not want the shorts, as they seldom bought the compilations. But when Lucienne Diver took the idea to Steve, he came back with an upgrade. An audio compilation of all the stories – with an exclusive story written just for Audible.  

Once I stopped squeeing, I realized that I had never written a short with the idea of publishing it first in audio. First. Performed before being seen in print. I had a moment of panic. But I trusted in Khristine Hvam, and ended up writing Black Water just I would have any other Jane Yellowrock story. Then came the push.

Audible’s entire PR team had me and my PR team on for a conference call Tuesday morning (yes the first time ever for that!).  I am elated at their belief in my work. I am hoping that the push Audible is making will be the push that takes my career to the next level. And I will do my very best to help them help me along. I will not become a prima donna. I will listen to the experts. I will do as I am asked. And I will work my butt off, BICHOK, on new novels and stories.

Today, the compilation titled CAT O’NINE TALES is up for preorder at Audible, here.   

And to make my own PR push, just in case you haven’t seen it, check out my new character website,

I wanted to share the proof that sometimes something wonderful happens, out of the blue. A gift of the universe.

There are dozens, maybe hundreds, of ways to promote your work, both before and after you are published. I’ll keep sharing the ideas I’ve had and hope you will share yours. Hard work often leads to opportunity. It has with me.

Faith – who is feeling very blessed and humbled indeed.




17 comments to The PUSH. The Result of Hard Work and …

  • That’s great news, and congratulations! I’ve never actually listened to an audio book. Driving is about the only time I’d have a chance, and I don’t really do much of that these days. Maybe yours will be my first.

  • mudepoz

    This is really an interesting ride on the coat tails for me. I’m watching a friend work her butt off (something I could use), and getting to watch the behind the scenes promotions (I sleep with an attorney, he taught me about clauses. I’m not supposed to be watching the PR happen, I’m supposed to be doing), is amazing.

    These are publicity and marketing experts. They are HAPPY. There were smiles in their voices. They were PUMPED on Faith (or is it, they have Faith in Faith?), Jane, on Khristine. They loved the product and they are treating Let’s Talk! Promotions as part of their team. It’s really a high energy, intelligent group.

    After 42 minutes, I was exhausted. There are so many people involved, so much talk about MILLIONS of readers, of viewers, of social media uses, of whisper sync and Audible and the tech behind it all. They also asked questions about their tech, particularly Whispersync and what I thought of it. Erm, I’m weird. I like to listen to one book, read another. Any how. They are smart, hyper, and together.

    I’m still tired.

  • Dave, I have to admit that I don’t listen to books either, but I’m starting. I realized that I can listen while gardening (which I intend to get to this spring), and baking (just got back to), and working around the house. Hey — the bathroom needs painting. Great time for that!

    Mud, it was an amazing conversation. I had two goals for the PR conference call: 1) be gracious and accepting, 2) be willing to do anything they want. And I am so grateful. So very grateful.

  • Ken

    Congrats, Faith!!!!

    1. I’m crossing fingers, toes, etc, that you get that push.

    2. More Jane on audiobooks…YAY!!!

    3. Thanks for sharing the process with us. It’s not often that one gets a “Behind the Scenes” look at the publishing/PR machinery as it’s happening.

    We’re all rooting for you 🙂

  • Thanks, Ken. It is pretty amazing. And the behind the scene stuff is always interesting!

  • Congratulations, Faith! That sounds wonderful. It’s always nice to see good things happen to good people. Like you and Dave, I’ve never listened to audio books, but I’m always open to trying new things. I’ll take my Jane and Beast stories any way I can get them.

  • SiSi, Thank you. It has been a long time coming. And I am just so grateful.

  • Cindy

    That’s great Faith. I don’t really care for audio books for myself, but my husband loves them. I hope it is a huge career booster for you.

  • Hepseba ALHH

    Many congratulations, Faith. You’ve certainly put in the work to get yourself there!

  • Cindy, I hope your hubby enjoys the Jane Yellowrock audio novels for Christmas. LOL (Sorry. Could not resist.)

    Hep, it’s been a lot of years. And I am definitely going to enjoy it for as long as it lasts.

  • Vyton

    Faith, congratulations. It is well deserved, and I hope for a long, long run. I like audio books when I’m in the car alone on trips. Really makes the time fly. I miss cassette tapes. They were much easier to deal with while driving. I’m looking forward to listening to yours.

  • Vyton, I miss cassette tapes too. The audio quality was … fabulous. But we are showing our age here. Shhhhh.

  • So very cool, and so well-deserved. Congratulations.

  • Thanks, David. Now if it will just actually result in numbers…

  • Congrats, Faith! I totally agree with Ken – it’s great to have this behind-the-scenes glance at this stuff! I can’t wait to see what comes of it. 🙂

  • Thanks, Laura. Know what I hope? I hope you all need to know this stuff someday soon, because you are selling books. 🙂

  • quillet

    Congratulations Faith! This is awesome news, and I hope it starts a snowball effect for you. You deserve it — and so do Jane and Beast. 🙂 And I third what Ken said about these behind-the-scenes peeks. Thanks!