Years ago, a pal of mine’s sixth paperback (excellent book) was published, and a buyer at Borders/Waldenbooks read it. He fell in love with the book. He liked it so much that he ordered a ton of books and pushed that writer’s books in Borders-affiliated stores. It was the push that writer’s career needed to get off the ground and fly. Not many writers get that push. Most of us work our buns off and just hope for a chance like that — that push from behind that catapults us to the next level. When it happens it’s luck, blessing, whatever you want to call it.
There are things we can do to help that possibility along, of course. It’s called promotions. I’ve been doing a ton of PR for all the products I have coming out these next few weeks. (If you missed the releases, you can see them all from my post two weeks ago here. ) Yeah. A lot of releases, in print and in audio, and a lot of PR.
However, as it turns out, Audible is doing additional PR for me, far more than I could have expected, and I can hardly believe all the effort they are putting in. Their PR feels like that invisible hand from behind, that amazing blessing of push. And like my old friend, I had nothing to do with it at all.
This opportunity came about by the hand of my editor, Steve Feldberg, at Audible. Steve loves my work. He paired my first Jane Yellowrock book (and the succeeding books) with Khristine Hvam . That insight into choosing the performer that fit the story / character was the first step to the amazing sales of Skinwalker at Audible.
Then I took the next steps – promoting the Audible books, the print books, and writing as much I can. That included some 9 short stories I wanted to hear in audio. My agent warned me that Audible would likely not want the shorts, as they seldom bought the compilations. But when Lucienne Diver took the idea to Steve, he came back with an upgrade. An audio compilation of all the stories – with an exclusive story written just for Audible.
Once I stopped squeeing, I realized that I had never written a short with the idea of publishing it first in audio. First. Performed before being seen in print. I had a moment of panic. But I trusted in Khristine Hvam, and ended up writing Black Water just I would have any other Jane Yellowrock story. Then came the push.
Audible’s entire PR team had me and my PR team on for a conference call Tuesday morning (yes the first time ever for that!). I am elated at their belief in my work. I am hoping that the push Audible is making will be the push that takes my career to the next level. And I will do my very best to help them help me along. I will not become a prima donna. I will listen to the experts. I will do as I am asked. And I will work my butt off, BICHOK, on new novels and stories.
Today, the compilation titled CAT O’NINE TALES is up for preorder at Audible, here.
And to make my own PR push, just in case you haven’t seen it, check out my new character website, www.yellowrocksecurities.com
I wanted to share the proof that sometimes something wonderful happens, out of the blue. A gift of the universe.
There are dozens, maybe hundreds, of ways to promote your work, both before and after you are published. I’ll keep sharing the ideas I’ve had and hope you will share yours. Hard work often leads to opportunity. It has with me.
Faith – who is feeling very blessed and humbled indeed.