PR in today’s market is both easy and difficult, and yes, I am fully aware of the contradiction in terms. It’s easy, because we have access to all sorts of social media. It’s hard because there is so much social media out there that it’s difficult to stand out amidst the crowd of authors who are releasing books.
I have four (count em. Oy) four releases between Dec. 3 2013 and Jan 7. 2014. KICKING IT
(antho, co-edited with Kalayna Price) will be out first, on Dec 3. On Dec 10, the Audible release of CAT O’NINE TALES, with exclusive content will be out, and on that same day, ROC’s THE JANE YELLOWROCK COMPANION will be out, also with new content. That’s a lot of releases. You gotta see the covers, ‘cause I’m just so excited about them all!
Then, to make my world more interesting, BLACK ARTS, the seventh book in my current series, will be released on Jan.7. 2014. On that same day, several other, better known writers, who publish in my sub genre, also have releases. I like some of these writers. I like their work. I read and buy their work. But I want to stand out in the field. (Final cool cover.)
So my PR team (http://www.ltpromos.com — Let’s Talk! Promotions) and I had to get creative. They suggested that I try something different, something web-related that they (nor I) had heard of before. Okay, they pushed and prodded until I did that something different. PR is hard. Sue me.
But I have to admit that their idea was so different, that I feel all sorts of tickled / delighted / proud of it, and at the same time trepidatious / worried / antsy about it. More contradictions, I know.
I, the writer, brought something that was fictional in my fictional character’s world, into my real-life world. Jane Yellowrock is the main character in my current series, and she hunts down and kills rogue-vampires for a living. In her world, rogue-vamps drink down, drain, and kill (and sometimes eat) humans, because they are hungry predators gone wild. There should be a film, right? Anyway, because she lives in a close approximation of our world, Jane has a cell phone, email, and a website.
For the seventh book, I had my marketing manager and web-guy, Mike Pruette at Creative Dragon Designs http://www.creativedragondesigns.com/designs/ create … (drum roll anyone???)
Please consider this the big reveal of
Whoot! Mike did the work, and my PR team, Lets Talk Promotions did the suggestions. Why didn’t I do it myself? Because I already work 80 hours a week, and learning how to put together a website is simply something I don’t have time for, don’t have an interest in, and is something that Mike can do much better than I can.
Take a look and let me know what you think. And if you are in the mood, share with your social media. I mean really. This is cool, right?
The point here, is that you have to get creative not just about your words on the page, but also about the PR you do. Misty dressed like a pirate for MADKESTREL. David tried on a tricorn. And he did lots of blogs, like I’m getting ready to do. Most writers hit Conferences, blogs, and then try to find something to make them stand out. What will yours be?